Investor Relations

Water Purification Market Opportunity

The future development of point-of-entry (POE) and point-of-use (POU) water purification and disinfection appears be centered on the concerns of both residential as well as commercial and institutional water consumers in light of historical outbreaks and overall health conditions.

Executive Summary

Consumers of water continue to express concerns over their water quality in response to several driving factors: (1) a growing population and industrial concentration in urban areas which place increased demand on existing water treatment facilities, (2) reoccurring outbreaks of water-borne pathogens, and (3) the potential impact of water-borne parasites that are refractory to conventional chlorine water-treatment particularly to immune-compromised patient cohorts. The 1993 outbreak of Cryptosporidiosis in Milwaukee, WI and the 1998 outbreak of Coliform (E. coli) bacteria in Atlanta, GA are prime examples. In FY2004, the EPA estimated that were 159,796 public drinking water systems in the United States (Factoids: Drinking Water and Ground Water Statistics for 2004) and 9,099 of these systems reported violations of TCR/T (Total Coliform Rule/Turbidity) that affected an estimated 11,382,966 people.

As a result of the current unmet market needs, Pure H20 Bio-Technologies, Inc. (PRHB) intends to exploit its proprietary combination water purification systems which are designed with Silver TTO™ are used in combination with absolute 1-micron porosity activated-carbon filter elements. Both PRHB agents have been evaluated by independent U.S. environmental labs and demonstrate antimicrobial activity against E. coli, E. faecalis, and Crytosporidium oocysts (Silver TTO™).

Existing hyper-chlorination disinfection, ion-exchange carbon-based resin, and other water treatment systems appear to have limits that suggest a need to improve drinking water supplies in residences, day-care centers, hospitals, nursing homes, schools, commercial facilities, industrial plants, municipal water treatment plants, military installations, cruise ships and resort hotels. In the 1997 National Consumer Water Survey by Opinion Research Corporation International Survey demonstrates the consumer concern for the use of purified drinking water.

■ 75% of respondents were concerned about one or more aspects of their household water supply.

■ 60% of the respondents believe the kind of water they drink can affect their health.

■ 32% of consumers currently use a home water treatment device other than bottled water.


mmunofluorescence image of Cryptosporidium parvum
oocysts Courtesy of H. D. A. Lindquist, U.S. EPA


The 2005 Frost & Sullivan Research Service report entitled North American Residential Water Treatment Equipment Markets Investment Analysis and Growth Opportunities concludes that the North American market will reach $2.29 billion in revenues by 2011 based on a conservative Compounded Annual Growth Rate (CAGR) of 6.5%. In a 2004 Frost & Sullivan report, the market for point-of-entry (POE) equipment was the largest sector at $526.3 million (38.4%). The firm of Helmet Kaiser Consultancy (Tubingen, Germany) estimates in their study that the world market for domestic water treatment systems could reach nearly $6.0 billion by 2010 (Domestic Water Treatment systems Worldwide 2004-2006-2010-2015).



The current potable water purification market can be divided into three segments: (A) residential point-of-use or point-of-entry involving premanufactured systems, (B) commercial/hospital segment involves custom designed and engineered systems, (C) municipal systems which are similar to commercial systems, however, they typically involve higher flow rates and capacities.

Market entry will be facilitated by the completion of the Pure H20 Bio-Technologies, Inc. system(s) certification by NSF and patent / trademark filings that support the Company intellectual property position on Silver TTO™ disinfection technology. This will position the PRHB opportunity for entry into the residential, commercial, and municipal sectors. In addition, PRHB product efficacy, safety, price-point, brand recognition, decision maker endorsement, distribution, and maintenance costs will be important factors in the success of the PRHB business opportunity. The PRHB marketing strategy is based on leveraging the Companies water purification systems capability to disinfect rather to simply entrap potential water-borne microbial pathogens in combination with GAC elements. This adds another level of security for prospective customers and end users.

Khandaker Partners & Co., Investment highlights: Pure H20 Bio-Technologies, Inc. (PRHB) Report, 2007.

S. T. Goldstein, et al. Cryptosporidiosis: An Outbreak Associated with Drinking Water Despite State of the Art Water Treatment, Annuals of Internal Medicine, 124(5): 459-468, 1996.
W. R. MacKenzie, et al. A massive outbreak in Milwaukee of cryptosporidium infection transmitted through the public water supply, New England Journal of Medicine, 331(3): 161-167, 1994.
CDC, Division of Bacterial and Mycotic Diseases, Surveillance for Outbreaks of Escherichia coli O157:H7 (Summary of 1998 Data), 1999.



Corporate Profile

Key Information

OTC-BB symbol: PRHN
Mailing Address: 370 W Camino Gardens Blvd Suite 332
Boca Raton, FL 33432
Fiscal Year End: December 31st
Officers: Joseph P. Doxey
Dennis P. Boudreaux, P.E.
C. Eric Jones, Ph.D.

View Pure H20 Bio-Technologies, Inc. Management Team